June 12th, 2025
Running promotions shouldn’t feel like managing chaos.
So here at St8, we decided to fix it.
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A Smarter way to manage gaming promotions
There’s still a huge amount of time wasted negotiating the terms and conditions of promotions across Teams, Slack or Telegram. Or even worse, email. Let’s face it, it’s an absolute nightmare juggling countless spreadsheets involving provider, operator and aggregator. It’s slow and tedious.
We have been observing this inefficient process for a long time now, and we came to a simple conclusion: we can do better. So our solution means we provide the tools to both game providers and operators, so promos can be built seamlessly with full transparency for all involved.
Tracking promotions
One of the reasons St8 decided to build the promotions tool was to make it easier for everyone to track.
If you can’t track, you have no hope of measuring success and improving next time.
As a tech-focused casino aggregator, it’s in our blood to collect and present huge amounts of transactional data.
We’ve used this as the foundation of our Promotions Tool. It’s essentially an immutable ledger with all of the information in one place, so it is easy to monitor and audit without fear that the data can be changed.
And with our powerful multi-dimensional reporting, operators and providers can track performance in real time to the game level.
Making life easier for finance teams
Where St8 differs from other igaming aggregators is that we aren’t simply reselling content and haggling over percentage points on GGR; rather, we’re building products to ease operations across all departments.
One of those is finance.
As game providers insert data themselves for their own games, we have information on what discounts to apply to which client, as invoices are generated automatically.
St8’s finance team barely uses spreadsheets to calculate promotions, because the system is already built to do this itself.
On the supplier’s side, the finance team knows by the first day of the month which promotions have been active. There’s no need to chase account managers in the middle of the invoicing period over promotions that might have been forgotten.
The information is all there, right at your fingertips.
Better partnerships
St8 isn’t only focused on aggregating games. We also want to aggregate solutions to the inefficiencies you face every day.
This is about centralising control, ownership, visibility and trust to one place where everyone has access.
Our back-office provides a framework for building better partnerships between operators and suppliers.
That way, everyone benefits.
Look out for our next article, which will provide a step-by-step guide to how our promotions back-office works for both suppliers and operators.
